Car maintenance at your place of work.
Coast is a new B2B service in the San Francisco Bay Area that provides oil changes, tire rotations, and other basic car maintenance services to employees at two specific companies in the East Bay, Tesla and Workday. Our aim was to deliver a trustworthy and transparent experience—key components of the Coast brand.
Our team was tasked with a 3-week design sprint to make significant changes to the current user flow in order to shorten the time required to sign up and schedule an appointment for a mobile auto care service. Our client also requested a full-scale user research report, which is where we began our work.
As the UX program manager for this project, I combined expert project management skills with my passion for user experience design. I understood the strategic priorities of the client and project, working with designers to make the most impact possible under our tight schedule.