Embracing first-class design through research and user empathy.
With so many items to choose, and a frustrating user experience, the website for Burlington Coat Factory needed a better way for users to filter their searches and checkout faster.
100 days of ui
DO Not Hire Me
To get a job in advertising in 2013, I pushed myself to completely rebrand my online identity using a design-thinking approach. It was called: Do Not Hire Me.
Born with the creative gene.
I’ve been marketing products and services to people for nearly a decade, now I want to make them better by listening to users instead of trying to persuade them. I bring a unique knowledge of advertising and communication management that no other UX designer has. I have a deep understanding of the importance of creative feedback and a foundation in visual arts.