Homeshare
UX & Brand Redesign
HomeShare was a housing platform that enabled affordable city living in shared apartments, with roommates that are matched based on personality. But they needed a visual redesign that would increase sales for their target demographic: Millennials. I conducted research and applied a new visual design in order to improve brand trust, usability, and sales conversions.
Apartment hunting should be as quick and easy as booking a hotel. So if HomeShare intends to cater to Millennials, they should be creating a website that excites them, stands out from the crowd, and makes apartment hunting a seamless and delightful experience. Usability improvements from this project included:
73% of respondents preferred the new homepage design over the existing version
21% increase in brand trustworthiness over the existing conversion funnel
19% increase in perceived usability compared to the existing UI
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Research
UX Strategy
UI Design
Usability testing
2018