Principal UX Designer @ Petcademy

San Francisco, 2021-2025

Directed UX strategy and design systems for a health platform providing training and telehealth for new pet parents. Results included an enterprise dashboard, marketing collateral, and a unified component library.

Lead UX Designer @ Turo

San Francisco, 2019-2021

Led UX strategy and design for the world's largest car sharing marketplace within the insurance team. Results included service experience redesigns, product strategy vision work, and company-wide cost reduction initiatives.

Senior UX Designer @ Goin

San Francisco, 2018-2019

Led design systems, UX strategy, and accessibility design for multiple software products across consumer mobile and enterprise web. Results included a mobile app providing disabled riders access to new transportation options.

Senior UX Designer @ Change Healthcare

San Francisco, 2018

Synthesized large qualitative datasets for the largest financial and healthcare exchange in the USA. Conducted field research to create year-long journey maps based on varying healthcare situations.

Senior UX Designer @ Asurion

San Francisco, 2017-2018

Led UX design and engagement strategy for an AT&T-branded tech support app used by in-store salespeople. Results included thousands of scheduled appointments in the first four months of a nationwide pilot program.

Project Manager @ Treasure Hunter

Los Angeles, 2015-2016

Crafted marketing strategy for clients, coordinated production on-location, and supervised talent. Results included branded content for Condé Nast publications including GQ and WIRED.

Project Manager @ Contend

Los Angeles, 2014

Managed two art directors across multiple advertising campaigns, oversaw post-production, and maintained vendor relationships. Results included branded content for Anheuser-Busch, Jewel-Osco, and the LA Times.

Video Editor @ Omelet

Los Angeles, 2012-2013

Managed hundreds of post-production projects, defined editing workflows, directed commercials, and mentored two post-production interns. Partnered with art directors to deliver broadcast and digital campaigns.

Graphic Designer @ BuzzU

Boston, 2009-2011

Crafted hundreds of graphics and animations for marketing campaigns targeted at hundreds of thousands of college students during the early days of social media platforms like Facebook and Twitter.

Retail Specialist @ Apple

San Francisco, 2008

Served as primary point of contact at a high-traffic Apple retail location during the iPhone launch era, providing product consultation and triaging customer needs. Managed Genius Bar check-ins and customer wait times.